Internal Scanning : Organizational Analysis

Internal Scanning : Organizational Analysis

A.  Resource Based Approach Value Chain Analysis Business Model Analysis

     1.    Internal Strategic

       Critical strengths and weaknesses that are likely to determine if the firm will be able to take advantage of opportunities while avoiding threaths

     2.    Resources

     3.    Capabilities

     4.    Competency

     5.    Core Competency

     6.    Distinctive competency

·      Core and Disnitive Competencies

VRIO Framework

     -       Value

     -       Rareness

     -       Imitability

     -       Organization

·      5 Step Approach Strategy Analysis

     1.    Identify and classify resources

     2.    Combine Strength into capabilities

     3.    Appraise profit potential of capabilities

     4.    Select strategy that best exploits

     5.    Identify resource gaps invest in weaknesses

B.  Level of Sustainbility

     1.    High (Hard to Imitated) Slow-Cycle Resources

          Strongly shielded, Patents and brand name, Gillete : Sensor razor

     2.    Standart-cycle Resources

          Standardized mass production, Economies of Scale, Complicated Process, Chrysler :       Minivan

    3.    Low (Easty to Imitated)

         Easy duplicated, idea driven, Sony ; Walkman

·      Sustainbility of Advantages

     a.    Durability

          Rate at which at firm’s underlying resources and capabilites depreciate or become obsolete

     b.   Imitability

          Rate at which a firm’s underlying resources and capabilities can be duplicated by others

     c.    Core Competency can be iminated

          Transparency, Transferability, Replicability